Olga Guzhavin
Product design leader building empathetic, collaborative teams that deliver high-impact, user-centered, data-driven results.
15+ yrs in B2C | AI/ML-Powered Personalization | XPLAT Design Strategy.
I help teams thrive, products improve, and experiences become lovable.
Driving Business Outcomes Through Exceptional Design
Charles Schwab
Modernizing Legacy Native Apps
Platform Design | iOS, Android
Worked closely with product and tech partners to shape the strategic vision for Schwab’s native mobile apps. I led a talented team of UX designers to rethink how people manage their finances on the go—focusing on creating experiences that feel intuitive, supportive, and genuinely helpful to users.
Charles Schwab
New Fintech Editorial Product
New Business Vertical | ML, Web, iOS, Android
Led a cross-disciplinary team of designers, researchers, and content strategists to create an interactive online learning platform for Schwab brand. Together, we built an award winning experience designed to educate and empower users through intuitive, engaging, and accessible design.
Charles Schwab
Scaling Enterprise Design System
Design System | Web, iOS, Android
Scaled cross-platform design system that drives user experience consistency, elevates quality, and ensures accessibility across a rapidly growing FinTech organization. This project is focused around enabling teams to work more efficiently while delivering cohesive, inclusive, and high-impact solutions.
Macy’s
Redefining Customer Service with AI
Global Search, ML | Web, iOS, Android,
Redesigned Macy’s e-commerce Customer Service portal through an agile, user-centered design process. Partnered closely with cross-functional teams to explore and implement machine learning capabilities, enhancing both customer experience and operational efficiency.
Macy’s
iOS Experimentation Labs
UX Methodology | iOS Innovation
Developed the methodology and led design efforts for Macy’s UX/UI Experimentation Labs focused on e-commerce innovation. These labs explored new ideas through rapid prototyping and user testing, driving insights that informed future-forward shopping experiences.
My Approach
Service-oriented leadership
As a design leader, my core goal is simple: to be helpful. I lead with a service-oriented mindset, prioritizing the empowerment and support of those around me. My focus is on practical, user-centered solutions that remove obstacles and create clarity—helping my team, peers, and stakeholders succeed. It's not about grand gestures, but about showing up when it matters, sharing knowledge freely, and ensuring our work truly meets the needs of our users.
Humility in design
Design is a team sport. No solution is ever perfect, and no one person holds all the answers. True progress comes from embracing humility—recognizing that the best outcomes emerge through open collaboration and diverse perspectives. When we value input from every team member and stay open to learning and adapting, we not only grow as designers but also create more meaningful, impactful work.
Progress through process
I believe in progress over perfection and in valuing the journey just as much as the destination. By focusing on steady, incremental growth, we build a culture grounded in persistence, curiosity, and passion. It’s about committing to the craft, embracing iteration, and finding meaning in the daily work—the small wins that move us forward and shape lasting impact.
“Olga is a cultivator of talent, team builder, strong UX partner, thought leader, and fierce advocate for the client experience. She is a tremendous asset to any organization and I, my team, and our firm have been made better by her presence. “
“Olga was a breath of fresh air when she joined to lead our mobile team. She instills trust in her direct reports. I always knew I could trust Olga to go to bat for our team, our decisions, and to push back with business partners when needed. She's so great at defining, presenting, and socializing strategy. She's naturally driven towards action and is capable of lighting a fire when things seem to stall. As a people manager, Olga is so kind and I felt genuinely cared for as an individual. “